Boyer’s Yeti Cooler Campaign
This cross-channel marketing campaign leveraged social media to boost engagement, encourage interaction, and expand the brand’s digital presence. By combining an exciting seasonal giveaway with targeted online promotion, the campaign strengthened customer relationships while driving increased visibility across platforms.
Boyer’s Food Markets wanted to expand its digital brand presence, so the team developed a multi-channel campaign to support that goal. I created three key collateral pieces that were displayed throughout the brick-and-mortar stores to capture customer attention during their shopping experience.
A TV slide ran in-store alongside other promotions, ensuring repeated visibility as customers moved through the aisles. Window signage informed customers about the contest as they entered the store, while flyers distributed at checkout reinforced the message at the point of purchase.
All collateral directed customers to Boyer’s Facebook page, where the official contest rules were posted. By funneling participation through social media, the campaign encouraged engagement and resulted in increased traffic and interaction on the brand’s page.