CBW Link Magazine

Designed and produced CBW Link, a new publication created to strengthen vendor engagement and support retail growth through strategic storytelling and editorial design. While working from provided source material, I developed unique yet cohesive layouts throughout the publication, transforming large bodies of text into visually engaging spreads and custom infographics that improved readability and audience engagement.

To create a more authentic and brand-driven experience, I conducted independent research on seven featured vendors and developed layouts tailored to reflect each brand’s personality and visual identity. Beyond collaborating with internal teams, I expanded upon provided content by creating supplemental material that strengthened the publication’s overall narrative and value. My role also included project timeline management, editing stock photography and AI-assisted imagery to better align with creative objectives, and leveraging AI as a collaborative tool to support ideation, content development, and production efficiency.