CBW Trade Show 2026
As the creative lead for my fourth trade show, I established and guided the event’s overall creative vision, shaping a cohesive brand experience across every touchpoint. I directed the development of all visual assets and led cross-functional collaboration with internal teams and external partners—including the photographer, videographer, tech crew, and emcee—to bring the experience to life. On-site, I provided creative oversight to ensure a seamless, engaging environment, expanding my role into full-scale creative direction.
Highlight Video
To elevate the Trade Show highlight experience, I reimagined our traditional video approach through a more strategic and audience-focused lens. After researching industry trends and identifying opportunities to modernize our storytelling, I developed a new video structure designed to feel more energetic, immersive, and interactive.
From concept to execution, I led the creative direction by writing the script and production timeline, collaborating closely with the videographer, and developing thoughtful interview questions that supported the narrative we wanted to tell. The result was an upbeat highlight video that not only captured the energy of the event, but also reinforced our brand identity and created a more engaging experience for viewers.